Bob Armstrong, CPA

Managing Partner

Beekeeper. Veteran. Gentleman Farmer.

Bob brings more than 20 years industry and public accounting experience in a variety of industries and segments, with the common thread of straight talk, superior communications and a common sense approach to managing client work, the firm, and its people.
Relevant Experience
  • Commercial company audits, reviews, and compilations
  • Public company audits, most recently the audit of a $1B revenue energy company
  • Non-profit and charity audits
  • Single audits
  • State & Local Government audits
  • Internal audit, having served as Director of internal audit for a natural resources company
Background
After starting his career at KPMG, Bob moved to large national and regional firms before founding TAG. The idea of the firm is to provide high level experience with a “flat” leverage model that controls quality and cost of engagements, making the process easier and more predictable for clients (and the firm). His experience of working in industry honed his desire to KISS and to provide a superior working environment for smart people who like what they do.
Designations
  • CPA in Texas
  • Registered member of the Cherokee tribe

Paola Asencio, CPA

Partner, Assurance Department Leader

Dog Mom. Pilates Practicer. Traveler.

Over nine years in the public accounting field with special focus in external audit in the hotel, real estate, media advertisement, and biomedical manufacturing industries. Experienced in team leadership roles and customer service.

Jason Taylor, CPA

Partner, Tax Department Leader

Tax Guru. Offroad adventure seeker. Army Veteran.

I own a tax and accounting practice working with clients that are running online businesses. I specialize in online retail and manufacturing. As the e-commerce world continues to grow, business owners that have made the jump to sell online are finding themselves in a unique business structure, being faced with challenges that their brick and mortar predecessors didn’t have to face. But, the new world of the e-marketplace is allowing entrepreneurs to sell to customers throughout the world, that otherwise they would not have been able to reach.

I strive to find ways that will increase efficiency, production and profits for my company and clients that are faced with these unique challenges. The niches that I have specialized in have allowed me to help online manufacturers and retailers take advantage of tax practices that have historically, only been available for large corporations.

I am an Advanced Certified QuickBooks Online ProAdvisor, helping clients to have unprecedented mobility and access to their accounting books. I focuses my efforts on Etsy, eBay, Amazon, and other entrepreneurs that are producing and selling their goods on the world wide web.

Prior to my public accounting career, I was the Accounting Department Manager for a small, locally owned power equipment retail and service store. Through this experience, I learned what it was like to be the client of a CPA and I would have to interpret Accountant-ese to my employer. This experience was invaluable as the knowledge I gained at the small retail store, I have used to help my current clients.