Bill Penczak

Chief Operating Officer, Consulting Practice Partner

Radio host. World traveler. Author.

A marketing, sales, and operations professional with more than 40 years of professional services, B2B, consumer packaged goods, retail, high tech, and telecom experience Bill is blessed with being both creative and analytical; as such, he can design and analyze research, converting it into actionable strategies, and create innovative programs that generate and retain high margin customer relationships. He has also served as COO of a consulting firm with primary P&L responsibility. His leadership and contributions are evidenced by the fact that he’s been thrice hired by clients as shareholder in both the accounting and marketing consulting worlds. He’s led growth initiatives for public companies resulting in two named Fastest Growing in the U.S. by Accounting Today magazine. Specialties: Fostering a sales culture in professional services Sales and pipeline management Lead generation Branding Corporate Strategy Marketing Strategy Thought Leadership Programs that increase industry relevancy Marketing programs that nurture prospects through the pipeline process Internal communications Tone from the top messaging Change management communications Creative development Agency management PR Investor relations Offshoring Professional services operations SaaS business planning and operations